Getting customers with Google Adwords
PPC (pay per click) also know as Google adwords is a very complex advertising system. Google has made it seem as though its easy to set up and get visitors to your website.
What Google doesn’t tell you is that there are many pitfalls when setting up your campaign that can cost you way more money that it should.
Of course they want to make it seem as though it easy. They encourage business owners to sign up by giving them a free credit that can be uses toward their first campaign. What they don’t tell you is that you will most likely burn through that $100 credit in a matter of days if you set up your campaign yourself.
I have had numerous business owners say to me that “google adwords is a rip off. I spent $600 and didn’t get any customers out of it.”
Well what google doesn’t tell you is that there are options to reduce your costs including geo targeting. Geo targeting means that only people in a desired area will see your ads. You don’t want to be paying to advertise to somebody that lives in another province or state do you?
This is beginning to sound like I don’t like Google’s Adwords system. The opposite is true. I use it for almost every businesses online marketing system.
When used properly you can drive quality traffic to your website within hours of building your site. To get traffic organically can take weeks.
Over time your cost per click (CPC) can be reduced to a minimal amount compared to what that customer is going to bring you in profit. After your site has been up and running for a few months then you can scale back your adwords spending and rely more on organic traffic.
If you’re interested in having an advertising campaign set up please don’t hesitate to send me an email or give me a call.