Search Engine Optimization
Search engine optimization is a method of getting your website to rank higher in search engines like Google. When Internet users search for your business or service, your website should be the first one they find. SEO helps your company get recognized according to your relevance to specific keywords that people search for online. The search engine optimization process includes researching keywords, creating content, building links and making sure your website is found using specific search terms.
Most businesses, while having their own websites are under the impression that a quick search will list their website in the upper echelons of search results. What they fail to understand is that people will not usually know of a particular site in existence unless they have heard something about the site. SEO help is needed to make sure that the right keywords are used throughout the content in order for a search engine to pick up the webpage and increase rankings so that more people can find it in the listings.